Blog content guide

Core Principles

Every blog post should:

• Transform complex challenges into clear, actionable insights
• Demonstrate deep technical expertise while remaining accessible
• Connect technical solutions to business value
• Share authentic experiences that readers can learn from

Types of Impact

Technical Deep Dives

Show readers exactly how to solve pressing challenges:

• Start with the problem, not the solution
• Include real-world scenarios and failure modes
• Provide complete, tested solutions
• Share performance implications and trade-offs
• Include troubleshooting guides for common issues

Example structure:

# How We Reduced Kubernetes Deployment Times by 80%The problem: Our customers were struggling with 20+ minute deployment timesThe impact: Release delays, frustrated developers, missed opportunitiesOur journey: The approaches we tried, what failed, what workedThe solution: Detailed implementation with code and architectureThe results: Performance data, developer feedback, lessons learned

Industry Insights

Help readers navigate complex decisions:

• Start with a current challenge in the field
• Present multiple approaches with pros/cons
• Share concrete examples from our experience
• Provide clear decision frameworks
• Include cost and complexity trade-offs

Example structure:

# Platform Engineering: Build vs Buy vs ExtendThe dilemma: What we're seeing across our customer baseThe approaches: Detailed analysis of each optionReal examples: Success and failure storiesDecision framework: How to choose the right approachImplementation guide: First steps for each path

Technical Tutorials

Transform complex topics into learnable skills:

• Start with the end goal and prerequisites
• Break complex processes into clear steps
• Include debugging and troubleshooting
• Show common mistakes and how to avoid them
• Provide verification steps for each stage

Example structure:

# Implementing Zero-Trust Security in KubernetesThe goal: What you'll achieve and why it mattersPrerequisites: Required setup and knowledgeStep-by-step guide: Detailed implementationVerification: How to test your implementationTroubleshooting: Common issues and solutions

Writing Excellence

Technical Precision

• Use precise technical language
• Show both what to do and what not to do
• Include performance implications
• Link to relevant documentation

Reader Connection

• Open with a challenge readers are facing
• Share authentic experiences and lessons
• Show the journey, including failures
• Connect technical details to business impact
• Close with clear next steps

Visual Communication

• Architecture diagrams that tell a story
• Performance charts with analysis
• Decision flow diagrams
• Comparison tables
• Warning boxes for gotchas
• Pro-tip boxes for expert insights

Content Validation Process

Initial Assessment

Content Goals Alignment

• Educate: Does it provide clear learning value?
• Convince: Is the argument compelling?
• Align: Does it match our vision?

Core Elements Check

• Tech: Technical accuracy and depth
• People: Reader perspective and needs
• Goals: Clear objectives and outcomes

Validation Questions

• Does this content solve a current problem?
• Is it relevant to our target audience?
• How long will this content remain valuable?
• Is the technical depth appropriate?
• Can we support all claims and examples?
• Will this go out of date quickly?
• Can we make it evergreen?

Quality Standards

Technical Review

• Code examples must be tested
• Architecture diagrams must be accurate
• Performance claims must be verified
• Security implications must be considered
• Edge cases must be addressed

Impact Review

• Does it solve a real problem?
• Is the solution complete?
• Are trade-offs clearly explained?
• Is there clear business value?
• Will readers be able to implement it?

Publishing Checklist

Summary and TLDR

• Clear main points
• Key takeaways highlighted

Reader Journey

• Clear path through content
• Natural progression of ideas
• Logical flow maintained

Call to Action (CTA)

• Clear next steps
• Relevant resources
• Engagement opportunities

Making Complex Topics Accessible

Use Progressive Disclosure

1. Start with the big picture
2. Add necessary context
3. Dive into technical details
4. Cover edge cases
5. Include advanced topics

Connect to Reader Challenges

• Time pressure → Show quick wins first
• Quality concerns → Focus on reliability
• Cost constraints → Include ROI analysis
• Team dynamics → Share collaboration approaches
• Technical debt → Show incremental improvement

Bringing It All Together

Great blog posts combine:

• Deep technical expertise
• Real-world experience
• Clear business value
• Actionable insights
• Authentic voice